Jessica Smith, Chief Mom Officer, Wishpot.com
As Chief Mom Officer for Wishpot.com, I often get asked the following questions:
- What exactly does a Chief Mom Officer do?
- Are you paid?
- Can I be one too?
And I’m here to answer them and any other question you may have. So here goes.
To answer the first question, a Chief Mom Officer is a high level position at a company, start-up to big corporation, that adds value by providing marketing, business development, and community management. This role lets the company reach and gain more market share in the mom/parent space while lowering costs. How? Well, I work virtually as a contractor so there is very little overhead and with a part-time flexible schedule, I’m empowered to be productive and accountable.
The second question is one that I am happy to answer. Yes, I get paid. And my compensation is based on my prior experience and formal education.
Finally, can you be a Chief Mom Officer too? Yes, and hopefully that will happen sooner rather than later. Recently, via my website “Chief Mom Officer” I partnered with BabySpot to help them hire a Chief Mom Officer of their own. Other companies have expressed interest too. It is my hope that this concept will evolve into a movement where moms who want to work can have quality time at home with their kids, too. I call it “having the best of both worlds”.
Do you have a burning question about the Chief Mom Officer concept, what you can do to make yourself more marketable as a CMO, or want more details about something specific?
Send them on over to: MakeMe (at) chiefmomofficer (dot) org.
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Nice space! Glad to see it over here!
I’ll definitely be following it closely – I think the CMO is a position whose time has definitely come!
[...] every day on a wide variety of topics. One that caught my eye last week was an announcement of a weekly column from “Chief Mom Officer” Jessica Smith. I was so intrigued by her title that I asked Jessica if she’d answer a few questions, and [...]
This sounds like such an exciting career option! I have 17 years of experience (GAH) in PR, writing, editing. I’ve tried to market myself on my blog as someone who can work with companies trying to reach moms and launched a second blog in the spring solely for product reviews. But I’d love to do consulting for companies. (Hint hint.)
I currently work 30 hrs a week for a small publishing co. but when my youngest daughter starts kindergarten in a few years I’d love to do solely freelance writing and consulting.
Any tips on how to make oneself marketable as a consultant slash CMO would be appreciated.