Last week, I talked about how retailers are reaching out to consumers via texts on their mobile device either by texting them ads or letting consumers text them purchases. There are several other ways for retailers to reach out to consumers via their mobile phones.
The first way is through mobile-friendly sites. Any store that has a separate site layout that makes it easy to read and navigate on my phone helps make it easier for me to shop. Whether I am shopping as a means of killing time or I am in the store and want to find out if they have a different size/color online, I can access it easily from my phone. Those of you who shop from your phones know what I mean. Here are some retailers with excellent mobile-friendly sites: Amazon.com, Best Buy, and Overstock.com.
The second way retailers are reaching out via mobile devices is in the form of applications. These are most common on the iPhone (with the Apple ApStore making access to these apps quick and easy), although BlackBerry recently released their "App World".
One great app is called "Woot Watch" and it put out by woot.com. Woot showcases one product a day on each of its four channels (Woot, SellOut Woot, WineWoot, and TShirtWoot) and sells it a deep discount. What you get can vary from Roomba Vacuums to HD TV sets. The Woot Watch App tells you on your iPhone what the product of the day is and how to purchase it.
Another great app for shopping is the Lucky At Your Service App put out by Lucky Magazine. The Lucky app showcases fashion trends by color, size, brand, and price. The app will also check stores locally to help find the product in your desire size and color and put it on hold for you to go pick up. They've recently added that Denim guide and will be adding a Holiday shopping guide soon. (To see an article about Lucky At Your Service when it released in February, click here .)
One app that I find extremely useful is called Sale Price. It's a handy app in which you can apply up to two markdowns to an original price (example: a top is 40% off with an additional 20% off coupon). You can also factor in your local sales tax and get the final price of the item. Super handy when shopping on a budget.
I'm sure there are many more app and mobile-friendly sites out there. What are some of your favorites?
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Photo: William Hook on Flickr
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