Make a beautiful impression this Valentine’s Day with lips drenched in color. From feminine and frilly to bold and sassy, these lip looks are sure to up your kissability quotient. And be sure to try the look on yourself with the  Virtual Makeover.

Click on any of the above looks for complete application tips.

Remember, the first step to beautiful lipstick application is to…well…have beautiful healthy lips to start with. Always start with a lip refiner and conditioner. Use the refiner at least once a week; sometimes twice a week in the winter. Use your conditioner every day after your morning shower and before bed. If your lips aren’t in shape, lipstick won’t help.

It is also good to use a lip primer. Some primers help give your lipstick staying power. Others help with fine lines and wrinkles. Now you can have anti-aging and priming benefits in one product! TimeWise® Age-Fighting Lip Primer creates healthier-looking lips by fighting fine lines and wrinkles while light-diffusing microspheres decrease their appearance. Use it on lips, inside and outside your lip line, to extend lipstick wear and prevent lipstick and lip gloss from feathering and bleeding.

Using these great products, you can really pamper your pout this Valentine’s day!

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Luanne Storer is a beauty expert and a mom of two teenage girls. You can catch her blogging at I Want MK!