You may have heard about the importance of developing an elevator pitch, a carefully-planned description of your job/business/service that is easily understood and can be explained in the time it takes to ride an elevator.  This is equally – possibly even more – important for bloggers because there are still a lot of people who don’t know what blogging is (imagine that?).

Many bloggers describe themselves as writers, but why not polish your job description to better communicate what you do? I’ve certainly found myself bumbling like an idiot in the past when asked “what’s a blog?” Having a prepared, but conversational, statement that clearly explains what you do can be a great conversation starter and can be extremely helpful when talking to the press, to advertisers, or to potential business associates, as well as friends and family.

ProBlogger has a how-to post on writing an elevator pitch for your blog. Tips include:

• Keep it short
• Be clear
• Be energetic, but not hyped
• Be ready to expand on your pitch if asked

Read the full post here, then get started on your blog’s elevator pitch.

Photo by MNgilen on Flickr.