Take a peek at the sites that break tech news and you’ll notice new social media tools being launched almost daily. It’s impossible for the average blogger to keep up. But if you can’t participate in every social media site, you might still want to consider signing up for all of them.

Your Brand And Protecting It

Whenever I hear of a new application or social media site being launched, I usually head over immediately and grab the “phatmommy” user name. Many of us treat our online identity as a brand.  Our name, URL, logo, tag line, and design are important to us, and it’s just as important to protect that brand.

New Social Media Tools

What if a service isn’t that popular at first, then explodes on the scene? By the time you sign up, someone could have taken your name. Being forced to use a name other than your “brand” or “blogger” name can cause confusion and possibly fragment your audience. And of course none of us wants to be in a situation where someone else is using our brand name on a social media service and posting undesirable things.

Online Identity And Brand Protection

Here are my tips for protecting your online identity and brand:

• Purchase your domain name and several others that might be similar. Domain names are pretty cheap at GoDaddy.com, and it’s better to be safe than sorry.
• Be an early adopter. Keep an eye on tech news and sign up for social media tools ASAP.
• Choose a unique user name and stick with it across all social media services.

If you’d like to keep up on the latest social media tools being launched, check out ReadWriteWeb or TechCrunch.